FOREVER COLORFUL

 

A fashion legend. An unforgettable icon. And the last designs she ever made. A celebration of her colorful life, Iris Apfel’s final fashion collab is a definitive expression of how she saw the world, and how her bold energy and sense of wonder forever changed it. Designed with prints sourced from her archives, with personal touches and stories from her life woven throughout, this limited-edition collection celebrates the vibrant legacy of a true original.

Celebrating 100 Years of Dr. Scholl’s with the forever fashion legend. ALWAYS ICONIC. FOREVER COLORFUL.

“I created this collection with Dr. Scholl’s to express myself. The many sides of my fashion personality.

Two icons. One truly original collection.

“The ‘Mr. Carl’ is named after my late husband. 
It reminds me of the slippers he used to wear everyday inside our apartment. 
HE was iconic. Even though I got all the attention.”


–Iris Apfel

“My story started with textiles. I fell in love with prints and the stories they tell if you listen hard enough.”


–Iris Apfel

“If your hair is done properly and you’re wearing good shoes, you can get away with anything. I’ve taken this far in life. Let me tell you, it won’t disappoint.”


–Iris Apfel

“You just got to mix it up. Start with what you know, then create something new.”


–Iris Apfel

“It’s an honor to help Iris’ story live on through this collaboration. She was such an enthusiastic design partner. She opened her print archives and personal photo collections to us for an even deeper look at her life and style. It helped inform the one-of-a-kind studs, buckles, and ornaments—all inspired by her.”


–Katie Moore, Design Director

REMEMBERING IRIS

We're honored to help celebrate the legendary life of a fashion icon in the new book IRIS APFEL: COLORFUL, sharing her creative work, life stories, adventures, and unwavering belief in the essential power of color and creativity on a life well lived.

Use code DRS2024 for 20% off* the retail price from ABRAMS.

*Offer ends 10/31/24, 11:59pm EST. Available only on abramsbooks.com. Not combinable with other discount codes or offers.